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Let's talk about WHY a "Video Pitch"

They say a picture is worth a thousand words. However, a minute of video is worth 1.8 MILLION words according to an infographic from the Brighton School of Business and Management, and this is why you need to create a video pitch, like . . . yesterday! You can find the interesting infographic here: Social Talent.

You can find more information about video CVs here: Brighton School of Business and Management.

How to prepare a great Video Pitch?


A Video Pitch is an elevator pitch that has been recorded on video. An elevator pitch is a quick summary that is used to define you, including the value proposition. The name elevator pitch reflects the idea that it should be possible to deliver the summary in the time of an elevator ride, or approximately 30 to 60 seconds. The term itself comes from a scenario of an accidental meeting with someone important on an elevator. If the conversation inside the elevator in those few seconds is interesting and adds value, a meeting or interview is likely to be scheduled.

Your video pitch is the most important piece of equipment in your cockpit. It is your opportunity to get noticed and to WOW your future employer, recruiter or customer. The idea of the Video Pitch is to be different and to attract the attention of an employer or a recruiter to get that job you want. You can only make your first impression once, so make sure you create a great Video Pitch to make that great first impression.

We will not claim to know the one secret to a good video pitch. There are many ways to make it memorable. However, there are a few things to keep in mind when making your video pitch. Below you will find 10 tips and tricks for just that task. Take advantage of them.

Before you start recording your video pitch you should ask yourself 2 questions: “What do I want people to hear?" and “What do I want people to see?”

10 Tips & tricks

What do you want people to hear?


1). Create a script. Write down what you want to say in your video pitch before you start recording. You will quickly discover that it will inspire you to say more and encourage you to leave some information out.

Writing an elevator pitch is not easy. Take your time. There are several ways to structure it that will best suit your needs. Consider the WOW, HOW, NOW approach.

WOW. Say something intriguing (even puzzling) that will make the other person want to hear more.

HOW. Answer the stated (or unspoken) question and explain exactly what you do.

NOW. Shift into storytelling mode, giving a concrete example of a current customer or project. The key phrase is “Now, for example…”

2). End your video pitch by explaining what you want to achieve and inspire.

3). Do not say simply what you have to offer and what you want to achieve, but do so in a way that is interesting. Make yourself stand out.

4). Do not read your elevator pitch or script from a paper while recording. Memorize it. Use keywords to help you memorize your script. Even if you end up changing the script a bit during the recording, that is ok. Act naturally and do not speak too quickly.

5). Keep your video pitch short and powerful. Remember, it must be complete in the length of an elevator ride.

What do you want people to See?

First impression

6). Make sure that you are dressed properly. Also, ensure that the background is not distracting the viewer and that the attention is focused on you.

7). Find a calm environment without any background noises. You want to be seen, but you also want to be heard.

8). Make contact with the camera as if you are having a face-to-face conversation. Remember, people will be watching you through video.

9). Give it some practice. There is no need to create your video in one take! Also, ask for feedback from your friends and family before you upload your video.

10). Last but not least:

Be yourself, Be Smart, Be Shark.


More great tips!

On the internet, you can find helpful information regarding the dos and don’ts of making a video. For example, the video of Matt Gnaizda, where he gives Skype interview tips. You can also find this video on YouTube or by clicking here.

Another video that could be useful is the one by Tom Bruno, where he discusses “video resume” mistakes. You can also find his video on YouTube or by clicking here.


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